Also known as: samanthahall
Samantha Hall…Dynamic, Outcomes-Oriented Marketing Professional and Leader • Over 15 years marketing and communications experience in higher education, healthcare, and non-profit. • Expertise includes market research, strategic planning, brand development, and integrated marketing campaign planning and implementation. • Diplomatic leader who thrives in team environments and fosters collaboration. • Characterized by her energy, initiative, persistence, and a trademark sunny disposition. • Career is distinguished by strong strategic thinking, attention to detail, ability to translate ideas for crucial buy-in, developing metrics to measure outcomes, and cultivating trusted relationships with customers, co-workers, and business partners. • Developed integrated marketing campaigns including interactive, print, radio, social media, and microsite for graduate programs. • Introduced social media strategies and tactics to augment brand awareness and pipeline development. • Developed market assessment and viability studies for various healthcare and higher education programs. • Experience in both client and agency environments. Specialties Passion and expertise in higher education marketing including market assessment; competitive analyses and best practices reviews; brand development; marketing strategy; advertising campaign planning; social media strategy; product innovation.
