Also known as: RockTheBoatMKTG
The formation of Rock The Boat Marketing represents my conviction that digital strategies have the potential to transform mutual fund and exchange-traded fund (ETF) marketing. In small ways, in big ways, in ways Im eager to be part of as a consultant and collaborator. Since , when I led a wee team in the development of the intermediary industrys first Web site (Kemper.com), my passion has been directed toward the speed-to-market communications advantage and measurability of digital media. What follows is a partial list of what Ive directed and implemented in BB digital marketing. If youre involved in financial services and you think its time to consider the possibilities, we should talk. Webcasts since
