Washington, DC | Arlington, VA
Also known as: robinmo
Are you tired of people telling you your company needs a presence on Twitter? Feel you should blog but not sure what, why, or how to delegate this completely new job? Afraid you’ll send the wrong message to the right people? I’ll help you untangle existing communications projects and create new ones using only the platforms that matter to your customers. I help clients enter and work better with social media by: • Creating compelling messages in plain language for marketing and editorial materials in print and online. • Developing an appropriate, authentic voice for your organization’s blog and other social media channels including Twitter. • Translating complicated or unpleasant topics into useable, friendly, audience-appropriate language. • Helping clients achieve results by building credible connections with their customers. • Advising organizations on appropriate and economical use of social media, including market segmentation. • Managing and moderating online communities, including Facebook and LinkedIn. I have a mission right now to improve grief literacy in America and I’m a subject matter expert on grief, loss, and related topics. I’m also a Mommy Blogger who balances several “secret identities†online. I will be presenting on the topic of grieving online at the Soaring Spirits Loss Foundation conference in August. I enjoy working with corporations, small companies and startups, non-profits and faith-based organizations to improve their advocacy, fundraising, and community-building efforts. Contact me for a brief consultation on your company’s needs. Specialties Grief, loss, parenting, mommy blogging, community management, online communities, group moderation, eldercare, senior living, medical, plain language, government, non-profit organizations, policy, cancer research, cancer care, advocacy, patient populations, disparities, churches, faith-based organizations, development, alumni relations, constituent relations, fundraising, Twitter, Facebook, LinkedIn.
