Also known as: robbywells
A few years back, I became tired of the boring big digital agency grind, and opted to bring my deep digital experience to the realm of branded entertainment and content. Have worked on the digital programs for dozens of large consumer goods brands, it became very clear that a brand's site, blog, social media activity, etc was nothing without compelling content. So I went to work for many of those same brands, but from a different agency perspective. A move that has definitely paid off as far as career satisfaction goes, and I am pretty sure the brands appreciate me more in my new role on their team.
