Also known as: ridersedge
Aaron is an electrical engineer and executive who has applied process improvement and organization development across the private and public sectors. His original technical training, business development experience, and a career long application of Lean philosophy and methods have created a leadership and management style that focuses creating the best possible customer experience through a highly engaged workforce. Aaron has held executive management positions across BB, consumer and large enterprise segments spanning technology, Internet, digital media, entertainment, gaming, interactive education, biomedical devices and financial services. He has held senior executive positions within publicly traded companies, startups, lead many MA projects and been directly responsible for introducing direct consumer sales into product distribution. Aaron has created distribution channels for retail, direct, VAR, OEM and online businesses. He has a proven track record in raising strategicventure capital and is a strong negotiator. Aaron has hands-on MA experience (asset and stock), both purchase and sale side and has managed joint ventures, strategic investments and other intellectual property based deal structures and licenses. Aaron is a leader with experience managing teams ranging from startups to over people. He has managed businesses ranging from a few million to over million in annual sales. Throughout his career Aaron has applied Lean thinking to build enterprise value. Some of Aaron's favorite things include producing animated storybooks for Disney Interactive such as The Lion King and Pocahontas, creating Lamb Chop Loves Music (with Shari Lewis) for Philips Interactive Media, growing US sales of Aldus PageMaker software to over MM, building a totally visual Lean methodology to business planning execution, and bringing to market the first all digital diagnostic ultrasound scanner now owned by Philips Medical Systems. Specialties Clients and Strategic Partners that made a huge difference Sony Electronics, Disney Interactive and Feature Film, Microsoft, Philips Interactive Media, Nike, Kodak, McGraw-Hill Home Interactive, The Washington Post, Toshiba, National Geographic, Apple Computer, NeXT Computers, REI, HarperCollins ...
