Also known as: pwesterman
Proven track record of business growth and innovation. Domain expertise in: lead generation for enterprise IT products and services; marketing to software developers; platform evangelism and developer relations; software sales acceleration. Senior management experience in BtoB and BtoC software marketing, on-line community development, lead generation, and live events. I build successful sales lead generation programs for some of the largest technology companies in the world. Specialties Sales and marketing management, sales lead generation, competitive kill programs, database marketing, brand management, mergers and acquisitions, strategic planning, product launches and line extensions, vertical search.
