Also known as: mrjfletcher
I've worked in and around Leeds for over six years, with five years experience at digital agencies developing media and acquisition strategies for ecommerce retailers such as Lakeland, Pets at Home, La Redoute and RNLI. For the last year Ive focussed on customer insight and the development of retention strategies at Republic. On a daily basis Im engrossed in using insight to improve the customer experience, drive conversion and develop sophisticated and targeted communications across multiple channels and devices. My experience working with many different brands and retailers means I'm a bit of a jack of all trades. In all my roles Ive required knowledge and instinct in design, usability and customer journeys. My main expertise is in acquisition and retention via channels such as display and email marketing, although I started my career getting to grips with PPC, SEO and affiliate marketing. I'm passionate about harnessing the power of the data to gain invaluable customer insight. I'm a big believer in the relationship between SEO, online PR and social media and the importance of social, stores and mobile for retailers. My experience working in client and agency situations, as well as with designers, business analysts and wide ecommerce teams, means I am technically astute and able to talk about complex subjects such as web development, cross channel attribution and tracking systems in simple terms. Outside of work I rant about all things digital via my blog and also run a beer website with a bunch of similarly geeky friends. I believe that in order to develop strategy for ecommerce its vital to understand a little about how the internet works and how people use it. Through my own trial and error blogging and through dealing with a wide range of online scenarios, I have a solid understanding on which to develop strategy for multi-channel businesses. Specialties Digital Marketing Ecommerce Multi-channel Marketing
