Also known as: mpardo916
I'm an experienced Social Media Strategist with sturdy roots in traditional PR. I believe strong branded communications arise from integrated strategies based on data and analytics. I have dedicated much of my career in social media and public relations to developing opportunities for cross-functional execution with measurable results. I have experience in influencer marketing and advocacy, community building, social metricsanalysis, as well as communications best-practices development and training. Since joining the ranks of PR professionals turned social media strategists, I have had held communications roles in various degrees of product marketing including wholesale, retail, catalog, e-commerce and direct marketing. Specialties Facebook, Twitter, Google, Pinterest, social networking, community management, blogging, media relations, communications, loyalty, advocacy, data analysis, project management, copy-writing, trend analysis, fashion, catalogs, photo shoots, editing, creative directing.
