Newburyport, MA | Woburn, MA | Boston, MA
Also known as: mcolombo
OVERVIEW: Partner and CEO at Maark - a strategic innovation agency for global companies - headquartered in Boston, MA. I oversee the company's strategy, creative, and engineering services as well as the overall direction and development of the agency as it continues to build its brand as a leading innovator for B2B companies. GOALS: To continue to build a premier strategic and interactive marketing agency focused on delivering value through smart strategy, engaging stories, and innovative sales and marketing technology. EXPERIENCE: Directing multiple mobile application development initiatives for premier global hospitality brand. Directing the strategy of mobile sales enablement program for global sales force of life sciences company. Directing the development of industry-first cross-platform 4G mobile communications applications. Directed the strategy of industry-first online market research and data visualization platform for global analyst firm. Directed the positioning, messaging, and visual design for global telecom vendor's applications portfolio. Directed the messaging and creative strategy for global Windows 7 migration campaign for Unisys. Directed the creative strategy and the execution of integrated interactive marketing campaign for Alcatel-Lucent that was awarded the 2009 Marcomm Award by the Executive Board. Directed the strategy, design, development, positioning and messaging and go-to-market campaign activities of breakthrough new product for Intuit. Served as Director of Creative & Technology strategy for GTM activities across multiple solutions for global technology company. Directed the design and development of an enterprise sales enablement platform deployed across multiple Fortune 500 companies. Served as Director of Creative & Technology strategy for knowledge management portal for HP global presales. Directed the development of all of the interactive components for the website redesign of global investment bank. Specialties B2B Marketing, Positioning, Messaging, and Value Proposition Development, Mobile Application Development, Digital Marketing Strategy, User Experience Design & Development, New Product Ideation, Development, Management, and Marketing. Industry Expertise: Telecommunications, Global Connectivity, Enterprise Technology (Software, Hardware, & Services), Hospitality, Life Sciences
Also known as: mcolombo
Michael Colombo lives in Beaverton, Oregon. Michael has also lived in Portland, Oregon.
