Also known as: mariannjohnson
Integrated marketer, focused on results and skilled in strategic planning and execution. Passionate about connecting customers through profitable channels. Expertise in brand-building, direct marketing, interactive, CRM, advertising, and promotion. Financial services, automotive, retail, CPG, and agency background. Experience in CB, BB, CRM, acquisitions, loyalty and analytics. Strong relationship manager, capable of building consensus across functions. Interactive experience, including online acquisitions channel management. years within financial services marketing Extensive agency experience in loyalty programs including retail, CPG, and event marketing. Specialties - Direct Marketing - CRMDigitalEmailMobile - Loyalty Strategy - Interactive development, landing page testing - Social MediaSEO - Strategic planning - ROI forecasting
