Also known as: marauder
Highlighted research Collaborative Innovation - The State of Engagement httpbit.lyJJjdRv Companion Webinar httpslidesha.reKxKK Enterprise . - From the Horses' Mouths httpbit.lydzWS (video whitepaper) Innovation Management httpbit.lyblaRA (video whitepaper) Facebook Fan Page for Information Architected (my company) httpbit.lyducRun -------- (past) Paper on Security EventInformation Management httpis.gdRU () BusinessTechnology Analyst with hands-on Consulting experience in innovation management, unstructured and semi-structured content systems and high-tech marketing (e-mail, bid-based search, blogging, podcasting, social media and networks). Provide strategic, actionable advice, as well as education (- day sessions) tailored to business, technical and executive personnel, around topics of Innovation, Taxonomy (Organization), Search, Navigation, Content Management. Have been involved in these areas for the last years. Have been on the 'Net since , and created Delphi's first website in in the days before spending on e-marketing and infrastructure was the norm. (I've broken down my career with DelphiPerot into components below - to best understand the path taken) Can your company explain what it does in language your prospects can understand Do you measure and adapt what you've learned from past experiences to improve the future Does your business understand the strategic use of IT Does your technology team understand it's role in strengthening business strategy Do you need a bridge-builder between business and IT Struggling to startup or maintain an innovation-capable business Contact me and lets talk. And in the spirit of realizing the power of networks - What's your angle What can we work on to mutual benefit Let's connect for a purpose, and see what we can do to ripple the network TopLinked, LION. Specialties innovation management, ECM, KM, taxonomy, findability, information architecture, enterprise ., web ., marketing ., podcasting, blogging, social software, social networking, blogs, creative problem solving, modinfosec, infosec, enterprise search, information security, open standards, usability, danish design, physical architecture, juggling
Los Angeles, CA | Manhattan Beach, CA | New York, NY
Also known as: marauderment
Over years of digital marketing strategy and emerging technology experience specializing in entertainment. From building end-to-end marketing for HBO on Demand, managing RD on a boxing glove for HBO Boxing to innovate the on-screen experience, leading Smashbox Cosmetics digital marketing to leading an Innovations team across Lionsgate, Kia, Hyundai, Dr. Pepper, Snapple, and Carl's Jr's brands at Initiative, my focus is on providing solutions to challenges and connecting to the audience in authentic ways. I am a cultural anthropologist. Specialties Strategy, partnership building, emerging technologies, social media, digital marketing, entertainment, problem solving brandingidentity Work Examples Netflix Original Programming Strategy End-to-End strategy from consumer targeting, insight, reference, mood boards for internal agency delivery for positioning Smashbox Cosmetics As Executive Director Consumer Engagement, led Digital Marketing across disciplines including digital media, mobile, social media, e-commerce, and search As Consultant ) In-store iPad Application Challenge How do we engage our consumer in-store to drive sales Solution Build an iPad application to sit in the gondola (shopping kiosk) to engage the consumer with product information and to provide some fun around the make-up experience ) Youtube Campaign Challenge How do we engage our target consumer online around our hero product Solution Leverage actress Kristin Chenoweth and Youtube beauty gurus to organically connect with our audience and start the conversation. HBO Punchzone Prototyping Execution Partnered with the NYU ITP team to prototype an accelerometer design built into a boxing glove meant to bring the forcespeed of a punch to the live viewing experience of boxing to engage the viewer. Digital Balance Encourager TedxAustin Women Writer Daily Marauder, Huffington Post, Mashable, Livestrong
