Also known as: maggie_hall
Senior Marketing, Advertising and Communications Professional I engage consumers and make transactions happen -- whether it's getting them through the door of your brick-and-mortar, selecting your product off the shelf, or clicking on a link to your website. I am experienced in driving revenue for both B-to-C and B-to-B products and services. I manage results-driven regional and worldwide marketing plans from market assessment, marketing strategy development and brandproduct positioning through to creative development and media selection. My experience covers a range of industries, including health care, high-tech, catalog and e-commerce, gaming, QSR, and grocery. I have a special niche in the field of multi-unit, retail and franchise marketing. Specialties Marketing Manager, Marketing Strategy Development, Marketing Plan Development, Product Marketing, Brand Management, Product Positioning, Creative Development, Direct Mail and Direct Response (Catalog, List Management, Segmentation), Digital Marketing, Market Research and Assessment, Marketing Collateral, Consumer Advocate, Product Messaging, Advertising Strategies, Project Management, Marketing ROI Analysis, Account Services, Team Management
