Also known as: ltporteriii
Driving revenue growth for small and medium sized business through measurable traditional, digital, and social media marketing communications strategies and tactics. Ethical team leader who delivers tools and training for sales and marketing organizations. Skilled at integrating traditional and digital marketing tactics. Broad experience in creation, integration and execution of strategic product marketing and communications programs that lead to improved marketing effectiveness and business growth. Successful at building innovative marketing and new product innovation teams that deliver outstanding results. Selected Accomplishments Created and executed strategic marketing plans that consistently achieved - annual sales growth and achieved in one year Implemented strategy and tactics to enter new industries with current products. Reached MM annual sales in three years in one industry. Implemented innovative, technology-based approaches to marketing, including championing digital and social media initiatives that both augmented relationships and afforded opportunities to gather information about customers Led innovation programs, created cross functional teams, and managed several new product projects from idea to launch that currently achieve more than MM in annual sales. Specialties Strategic Planning Marketing Strategy and Management New Business and Market Development New Product Development Branding Market Positioning and Pricing Strategies Integrating Marketing Communications- Traditional, Digital and Social Media
