Also known as: kmishek
Strategic integrated marketing and online product development professional, with proven experience managing enterprise wide initiatives and leading teams toward revenue goals. Experience includes: rich media app development, social media and networking, emarketing campaigns, ecommerce, multi-channel marketing, e-video, direct marketing, communications, and financial and business analysis. Research & Strategy - Primary research (e.g., online surveys, focus groups) - Secondary research (e.g., industry, competitive) - Marketing planning - Competitive analysis - Usability testing Web Analytics - Omniture, WebTrends, Google Analytics, Fireclick - Content analysis - Usability analysis - Funnel tracking, shop cart and goal analysis - Email behavioral database analysis Information Architecture - Site maps - Wireframes - Task or usability mapping Search Marketing - Search engine optimization - Pay-per-click advertising - Social media marketing Specialties integrated marketing, online development, business development, ecommerce, emarketing, online selling, management development, internal communications, external communications
