Also known as: katesands
Kathleen Sands Adams is team-focused content development and online marketing professional who offers solid editorial, production and management experience that includes eight years managing Web sites for international non-profit organizations and four years managing editorial and production for consumer print publications and their companion Web sites. -- Proven expertise in conceptualizing, developing and producing online content, tools and community features designing and implementing information architectures -- Proven track record engaging constituents with online marketing tools including Web sites, blogs, e-mail messaging, audio and video podcasts, viral campaign widgets and social networks (e.g. Twitter, YouTube, Facebook) -- Strong news judgment and writing, editing and proofreading skills expertise in writing Web and e-mail copy -- Experience developing and implementing site mission statements, content plans, production processes and schedules, style guides, writers guidelines and editorial calendars -- Experience hiring, supervising and training full-time and freelance staff and leading cross-functional teams (editorial, graphic design, production, technical) managing unit and project budgets Specialties Blogging and CMS tools (WordPress, Drupal and proprietary), e-mail publishing software (ExactTarget), eCRM (GetActive, Convio, Kintera), HTML, Microsoft Office, Adobe Creative Suite, Audacity and other audiovideo production tools, social media tools (Twitter, Flickr, Facebook, Foursquare, LinkedIn, YouTube, etc.), Google Analytics, Google AdWords, SEO
