Portland, OR | Portland, ME | New York, NY
Also known as: joshgroth
I am a San Francisco-based digital marketer with five years of experience in social media marketing spanning both agency and client-side. Unlike most, I have experience in all aspects of social marketing -- strategy, analytics, ad campaigns, content, community management and optimization. Having learned the numbers and analytics side of social first, I now focus on data-driven strategy and implementation of campaigns that drive measurable results at each part of the sales funnel. Currently, I am the Sr. Manager of Social Media Campaigns and Analytics at the Apollo Group (owner of the University of Phoenix) a Fortune company that is an industry leader in for-profit education. At the Apollo group, I am in charge of managing an eight-figure annual social media advertising budget, designing and implementing social campaign strategy, leading all social and web analytics for the team, executing both social direct response ad campaigns and ad campaigns focused on increasing brand trust and brand reputation, managing vendor relationships and partnering with internal business units on integrated marketing campaigns. Previously, I was the Director of Digital Marketing at a boutique social media agency, where I headed the ATTi, Samsung, Hasbro, Time Life and CBS Television accounts. My portfolio of clients I have worked with includes, but is not limited to ATTi, YP, Procter Gamble, Microsoft, Samsung, Xbox, EA, eHarmony, Hasbro, Time Life, Liberty Mutual and others. In , I helped create an iOS and WP mobile app that was named as a finalist for a PRNews Digital PR Award for Best Mobile App. Specialties - Social Media Strategy - Social Relationship tools (Spredfast, Shoutlet, Radian, Salesforce Marketing Cloud) - Social Media Analytics (SimplyMeasured, Sysomos, Lithium, Alterian SM, Google Analytics, Adobe SiteCatalyst) - Social Ad Buying and Optimization (direct response and brand lift) - Data Analysis - Community Management - Business Development
Also known as: joshgroth
Josh Groth lives in Reno, Nevada. He went to school at the University Of Nevada-reno, Carson High School and Mcqueen High School. Some of his favorite bands are Mxpx, Sublime, Metal, Punk, Afi, Metallica, Pennywise, Quarashi, Pink Floyd, Taking Back Sunday, Hawthorne Heights, The Who, New Found Glory, Story Of The Year, Flogging Molly, Reel Big Fish, Motley Crue, Bad Religion, Beastie Boys, The Vandals, Andrew W.k., Rage Against The Machine, Led Zeppelin and Classic Rock. Seinfeld, Macgyver, Viva La Bam, The History Channel and Reno 911 are among his favorite TV shows. Dazed And Confused is among his all-time favorite films. Josh is an avid customer of Sushi. His favorite sport is Debating.
