Also known as: JohnCarlson219
A marketing executive with broad knowledge of high technology software and hardware product marketing. - Proven track record evangelizing new products and technology into growing new businesses. - Record of creating compelling, comprehensive communications programs in a variety of channels and media to drive growth. - Excellent strategic thinker, analytical. A problem solver. - Extensive experience with budgeting and project management toward specific goals. - A team leader - Both start-up and large company experience. Currently consulting with environmentally oriented organizations. Recent consulting experience: * Working with a National Park Service Cooperating Association (nonprofit) to develop strategies to expand its marketing outreach, including Web 2.0 technologies, to increase its membership and broaden its demographic reach * Provided strategic consulting services to environmental sustainability educational research institute at major private university. Reviewed strategic plan, interviewed key internal and external stakeholders, performed SWOT/core competencies and made strategic recommendations. Specialties - Defining and implementing brand marketing programs - Developing product strategies - Building marketing organizations - Product launches - Collateral development - Working with press and industry analysts - Setting up partner programs - Establishing corporate identities - Budget and project management
