Also known as: joeybarker
Passionate, forward-thinking, and inventive digital social media consultant. Expertise and interest in creating world-class digital experiences...with game-changing results. Dynamic, competitive marketing hybrid. A balance of pragmatic strategy and creative insight with client experience that includes St. Jude Children's Research Hospital, AutoZone, FedEx, Caesars Entertainment, ServiceMaster, World Series of Poker, FRED's Inc., and First Tennessee Bank. HIGHLIGHTS -- Redesigned the AutoZone Social Media Strategy to reach annual year one goals for FY within the first months - with less than k remaining budget Fiscal Year ' end-of-year return on social media programs valued at .MM -- Directed advertising campaign sponsorships for World Series of Poker Semifinals at Harrahs Tunica - increasing traffic with .M in surplus revenue -- Crafted multi-level strategies to promote regional jackpot winners at Harrahs, Horseshoe, and Tunica Roadhouse resulting in average weekly traffic increases of for each -- Promoted launch of Trustmark mobile browsing and Smartphone Apps by creating interactive product demos with SEO targeted descriptions, increasing online account openings nearly -- Created an integrated web social media campaign for Peabody Rooftop Parties, including contest microsite, SEM campaign, and social media promotion boosting attendance nearly by the end of the year STRATEGY Digital Media UX Planning, Inbound Marketing Lead Generation, Social Media Strategy, Mobile User Experience, ROI Analysis KPIs CONTENT Web Content Strategy, Information Architecture, eCommerce CRO, Search Marketing - Inbound Linking On-page SEO, Email Marketing CRM, Paid Search Campaigns, Landing Page Optimization TECHNOLOGY Web Analytics Reporting, Web Personas, Project Management (MRM), Lead nurturing via Email SMS workflows, Usability Testing, Loyalty Programs Database Marketing
