Las Vegas, NV | Pittsburgh, PA | Los Angeles, CA
Also known as: JessBerlin
My background is in public relations, marketing and social media in the entertainment and fashion retail industries. I'm currently the Social Media Manager for American Eagle Outfitters responsible for the social media marketing strategy, campaign development and execution for three brands - American Eagle, Aerie and 77kids. I oversee the social content and experience for an active community of nearly 6 million Facebook fans and 100,000 Twitter followers. Daily, I listen and react to consumer input and have developed an organic, authentic and passionate community of multichannel influencers. I know the value of social media for all areas of a company, beyond marketing and PR. Specialties - Social media and digital marketing strategy - Blogger relations and outreach -
