Also known as: jaredsouney
Over thirty years as a participant in the so-called "Action Sports" with over years of direct working experience in Action Sports Youth culture, in both the editorial and advertising realms. I started out as a BMX rider (I continue to ride to this day), and found design and photography through that culture. My first BMX contest as a rider was in , and since then I've participated in or photographed countless events. I was an X Games Judge from to and continue to travel the world to BMX, skate and snow events, because it's fun. Clients past and present include Red Bull, Woodward Camp, Adidas, ESPN, Powder Corp, Sports Illustrated, Mountain Dew, AOL Sports, Etnies Shoes, Right Guard, Target, Maxxis Tires, and many more. In I helped relaunch the infamous, yet dormant snowboard content site Yobeat, which has since become one of top trafficked snowboard sites in the world. Along with creative direction and digital strategy, I've helped develop an apparel line that's sold online and in core snow retailers around the world. In addition to online content, we provide many of our advertisers with direction and strategy geared toward our audience. Through Yobeat we've created digital initiatives for Roxy, Gatorade Free Flow Tour, Nike Snow, Skullcandy, Arnette, and more.
