Also known as: ilinap
Ilina Ewen is a marketing consultant and strategist who takes a consumer approach to marketing. Specializes in translating consumer insights into profitable ideas. Focus is on strategic planning to integrate all touch points with target audiences. Her strength is identifying opportunities and seeing them through from inception to implementation. Ilina has 18 years marketing, communications, and advertising experience and earned an MS in Integrated Marketing Communications from Northwestern University and a BA in English and History from the University of Virginia. She has experience on both the agency and client side of marketing communications, which affords her a keen understanding of both perspectives. Her talent is boosted by an insatiable curiosity, endless energy, and business sensibility. Specialties • Brand platform development • Vision, values, mission • Positioning and messaging • Marketing plans • Communications audits • Internal/employee communications • Writing and editing • Brainstorming sessions • Consumer research • Consumer trends analysis • Translation of research • Creative brief development
