Also known as: sbecerra
I have designed and directed hundreds of market and user research projects (qualitative and quantitative) for corporate, political, non-profit, and governmental clients. Research projects include Surveys (web, SMS, mobile web, mobile app, intercept, mail, fax) Usability Lab Sessions (web, mobile web, mobile applications, kiosks, software applications, tablet devices tablet applications) Playability Game Sessions (web, mobile, tablet) Ethnographies Contextual Inquiries Field Studies Wants Needs Analysis Conceptual Assessments Prototype Evaluations (paper, wireframe, and video) Card Sorting Participatory Design Rapid Iterative Testing Evaluation (RITE) Focus Groups In-Depth Interviews (IDI's) Leading corporate clients include Facebook, Zynga, Google, Amazon, Electronic Arts, Mozilla, eBay, PG, Logitech, Cisco WebEx, Honda, Intuit, Yahoo, the North Face, Acura, Nissan and LinkedIn. Experience in market and user research studies includes methodology design (including sample and instrument), moderating (usability, focus groups, in-depth interviews, concept testing), collection and analysis of research results, as well as presentation and implementation of findings. I've executed qualitative and quantitative research studies in a variety of roles including consultant, researcher, project manager, analyst, quality assurance specialist, field director, UX manager and UX research director. Specialties Research within digital products (web, mobile websites, mobile applications, software applications, kiosks, tablet devices) Quantitative Qualitative analysis International Global, Social, Mobile, Gaming RIVA-trained and experienced moderator I've worked throughout the entire research process. When there are questions, I'll find answers.
