Also known as: Hariskr
I am a digital marketer and technical product manager with a background in information systems. I strive for a holistic approach to marketing, aligning technology, processes and people for measurable success. I understand the components of online marketing and BB marketing in particular. My work typically and focuses on making these elements work together effectively. My experience spans from enterprise-level marketing to startups. I have a particular interest in optimizing websites and other technology-oriented marketing tools to achieve measurable business impact. Specialties Digital marketing - emphasis on leveraging organic (non-paid) channels for lead generation and lead nurturing, and optimizing the buyer's journey Marketing technology - knowledgeable of the landscape of marketing software and tools, and the value they each add. I am also knowledgeable of other 'technical' marketing fields, such as SEO and website optimization. Marketing processes - product management, prioritizing and planning new features, project management
