Also known as: grantnc
I have a broad range of experience in marketing communications and strategy, branding, and traditional and online advertising campaigns for organizations such as BBT in the financial services industry pharmaceutical and biotech companies Pfizer, GlaxoSmithKline, Procter Gamble, Merck, and Genentech federal organizations such as the National Institutes of Health and international brands such as Kodak and Nissan. I have experience in account services and am well-versed in Internet usability and user-centered design, web analytics, social media, information architecture, and creative concept development. In addition to my current role as Sr. Content Strategist for BBT, I also served as content strategist and user experience advisor for Sapient Corp., a global business and technology consultancy. As a former teacher and member of Toastmasters International, I'm also comfortable speaking to diverse audiences on a variety of topics. Specialties Marketing communications, content strategy, content production, search engine optimization (SEO), search engine marketing (SEM), content management systems (CMS), web analytics, AB and multivariate testing, editing, advertising, branding, creative concept development, collaborative problem solving, writing, account management, Internet usability, focus group moderating, podcast script writing, hosting, and production.
