Also known as: gczernik
Experienced Marketing professional with expertise in consumer and brand research and strategy. Interested in consumer-oriented companies in CPG and beyond; Interested in 'turn-around' businesses and start-ups. Passionate about experimenting with innovative marketing research tools and techniques in the spirit of building a ‘world class’ Insights organization. Specialties Significant experience in consumer segmentation, brand positioning, brand loyalty, market structure, advertising and packaging development and evaluation, new product development and evaluation, and marketing ROI modeling. Significant leadership skills. Have a particular strength in building partnerships (e.g. with Marketing, cross-functional teams, advertising agencies, etc.). Significant experience in working on ‘turn-around’ businesses and creating a start-up business.
