Also known as: friskie
I've been bringing brands to life online since . I helped launch the digital marketing practice at Ogilvy Mather and have spearheaded online campaigns for small to medium-sized businesses as well as global brands like IBM, Kodak, Ameritrade, Russell Investment Group, and Birds Eye Foods, among many others. I love technology, but I'm more passionate about the change it enables. The tools, after all, are only tools. Old ones fade away, new ones emerge, but in the end it's what people do with them that matters. Specialties Brand strategy and positioning. Building customer loyalty through authentic engagements at every touch point. Creating high-qualityhigh-value customer experiences. Social media campaign development and monitoring. Persuasion architecture.
Also known as: friskie
Christina Alvarez lives in Santa Monica, CA. She is a 2008 graduate of Santa Monica High School.
