Also known as: freaky_taurus90
--Inspiring and innovative consumer trend leadership. Commited to giving the brand a more eloquent voice and active role in consumer -brand relationships. Insights inspired creative that won 5 Gold Medals at Retail Conference Awards. -Excellent new product development reocrd: Dove Deodorant, which became #2 brand and attracted a younger demographic, and Sears Kenmore Elite, which attracted a more affluent consumer. -Strong client development and relation-ship building skills.- -Articulate , engaging presenter and excellent writer. -Social scientist perspective and consumer trend guru.Work with leading figures in relevant fields--Anthropology, Marketing, Consumer Behavior. -Exceptional new business record: stragegy development and presentation. Search consultants have said Planning was strongest part of agency presentation, and key reason for wins. -Effective project-management, mentoring and team-building skills. Speaking engagements: Commencement address, June 2008 for DePaul Anthropology Dept. on life as a Brand Anthropologist. Stevenson High School "Odyssey" Arts program, 2008, on illegal antiquities trade Non-Profit/volunteer: Founding member and member of the board of directors of SAFE, Saving Antiquities for Everyone (www.savingantiquities.org), to educate the public of the need to preserve global cultural heritage (in the wake of the looting of the Iraq Museum in 2003). an innovative non-profit combining archaeologists/scholars and marketing/communications experts. Pro-bono marketing project for the Oriental Institute of the U of Chicago, working with Director, Dr. Gil Stein, to create an "outreach" targeted membership/development effort, directed at former students who left this demanding, lengthy PhD program for "real world" careers. Assumption is that they've had successful & probably lucrative ones--e.g. an aspiring Mesopotamian archaeologist like myself who became chief of Marketing for Apple Computers in the 1980's! . Specialties Focus group moderating, one-on-ones, "ethnographic" research Consumer trend research/zeitgiestmeister (mistress?)
