Also known as: ericwilliams52
Like the fictional character, Martin Tupper from the HBO Original Series Dream On, I was born to consume media not just the content, but all that advertising. And consume it I did all throughout my childhood and teenage years. After graduating from Syracuse University with a basic understanding of Advertising and Marketing, I decided to combine my passion for media consumption with the lure of financial gain and embarked on a career in media sales. Somewhere along the line I reached a turning point. Passion for consumption and personal gain was toppled by an evolved enthusiasm for leveraging content and partnering with clients to solve problems. This new approach brought balance and authenticity to a sales career that was moving quickly into Clich-ville. I evolved from pitch man to trusted client advisor, focusing heavily on developing win-win relationships with a consultative, solutions oriented approach. Today, I describe myself as a results-driven sales professional with over years of experience developing and executing customized advertising solutions for clients large, small and in between an exceptional communicator with highly effective listening skills and the ability to develop mutually beneficial relationships. For my client partners I offer extensive and evolving understanding of SEO, SEM, Social Media, Social Commerce and Traditional Media platforms.
