Los Angeles, CA | Pasadena, CA | Mission Viejo, CA
Also known as: erictsai
Eric strives to create and implement robust marketing strategies that elevates business performance in the areas of ROI measurement, customer acquisition, and incremental revenue opportunities. Experienced working with high growth start-ups to Fortune companies as the strategic lead on integrated media strategies including paid search, organic search, display adverting, email, direct mail, TV, radio, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and customer journey optimization. Eric has pioneered solutions that enabled increased profitability and revenue via high-impact user experience. He is the author of the AdAge Power Marketing Blog www.designdamage.com and has been featured in MarketingSherpa, VentureBeat, CMO.com, Social Media Today, Frost Sullivan, and Junta Content Marketing Institute. He has led and developed digital strategies for Fortune companies and global brands such as Lifetime Brands, Mikasa, Pfaltzgraff, AVG Technologies, Blue Cross Blue Shield, Epson America, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada Biomedical. Specialties web strategy, marketing strategy, search engine marketing (PPC SEO), web analytics, social media marketing, content marketing, blogging, copywriting, consumer insights, brand strategy, integrated marketing, email marketing, direct mail, market research, database marketing, directing response, affiliate marketing, landing page optimization, Google AdWords, Google Display Network, Google Analytics, YouTube, mobile marketing, programmatic buying, television, radio, print display, and predictive modeling.
