Belmont, CA | San Mateo, CA | San Luis Obispo, CA
Also known as: elfdesign
Erin personally knows the pain of having a brand that’s out of touch. When she started her first business, elf design, 10 years ago, she had planned to consult on presentation and website design for corporate clients. So she created her brand around that business vision.As she learned more about running a small business, and started meeting inspiring business owners at networking events, she realized that she could make a bigger impact for her clients by shifting her focus to branding small businesses.Of course, this meant that her brand was now OUT. She was pretty attached to her old brand – the company name was her initials, and she’d gone through the complicated and expensive process of trademarking the logo. Letting go was hard.Trying to make that brand work was a huge struggle. She finally saw that there was no way to make her old brand fit her new vision, and BrandStyle Design was born in 2010.Erin Ferree is a brand strategist and designer, working with service-based entrepreneurs to create stylish and strategic brands. Her brands that show who they really are, attract their ideal clients and make them unforgettable. By creating brands that combine the business’s vision and brand plan to design powerful brands that pay off – with real revenue results.Her clients say that she’s able to help them get really organized in their thinking about their businesses, create brands that make them say, “wow, that’s usâ€, that her designs have helped them seal big deals quickly, and that she produces work that their clients love.In her 14 years in the design industry, she’s created company images for small businesses all over the world. Her award-winning design work and her writing on design have been published in over 30 books and periodicals, including The Big Book of Logos, Trademarks USA and American Corporate ID. She has a degree in Applied Art and Design from Cal Poly, San Luis Obispo.Erin also paints, cooks and plays tug-of-war with her dog Stanley in San Luis Obispo, California.
