Seattle, WA | Port Townsend, WA
Also known as: Dawnpilot
Driven by the compelling need to provide clients what is best for them whether that service saves them money, or is the best overall value for their objectives or protects their business, I believe in doing whats best with the long-term in mind. It has meant always looking for the best sometimes from a far-ranging spectrum of alternatives. Pushing the envelope is part of the process. Early to the infomercial industry (), early to internet advertising (), I have always gravitated to an in-house mentality. Perspective of different spokes of the wheel enhances my ability to get things done the client side, the agency side, the research side, and the media side all are important points-of-view. I have trained and taught advertising in-house and at University. Ive seen big budgets, big names, big results. The secret to success is to work like its your own buck. Having enjoyed success in sales and performance, what Ive enjoyed most has been networking and mentoring. So much of growth comes from digging, sharing, sinking and swimming. At the end of the day, we are an aggregate of who we met, how they changed us, and the good work we do. Best advice to keep perspective in stressful moments Will anyone remember it in years Best negotiation tactic Dead silence. Best first step after finding a big mistake Sometimes you go for lunch and share a margarita. Then you go back and fix it. Philosophy Pick good people. Give them their heads. Defend them to the death. In Malcolm Gladwells research for Outliers, he found that years made you an expert. Ten years in each traditional, DRTV, and Internet advertising gives me badges Im proud to wear and my clients can benefit from. Specialties Problem solving. Pulling all the resources together to get a job done whether that is outsourced services coupled with staffing or developing resources internally to support the task at hand. Performance-based advertising, PCI compliance, internet marketing, affiliate marketing, online advertising, drtv, social media
