Also known as: davidgreenberg
A well-rounded strategic marketing/communications professional with a digital focus who enjoys solving communications problems for internal or external audiences, building collaborative client relationships with a focus on brand stewardship and engaging creative. My career spans 10 years in sales and 14 years in marketing communications strategy and client services across diverse industries (healthcare, financial, insurance, foodservice, technology, manufacturing, construction, higher education, business services, travel, real estate, retail, nonprofit). I work independently and as a team member, combining big-picture thinking and detail-oriented hands-on work in Account/Project Management, Creative Services (graphic design, web development, copywriting) and New Business Development. Specialties Brand Positioning • Messaging and Content Strategy/Development • Naming/Taglines/Identity • Concept Direction • B2B/B2C/Nonprofit Communications Planning/Execution • Copywriting/Editing • Traditional/Digital Marketing • Personas and Usability Testing • Information Architecture • HTML/CSS/Flash • Production Management • Prospecting and lead acquisition/management/nurturing/conversion
