Greensboro, NC | Burlington, VT | South Burlington, VT
Also known as: daverach2
David globalized Ben Jerrys ice cream and revived the Boursin cheese business in North America and Europe, in years at Unilever, leading Ben Jerry's International Start-ups in countries. Since , he has served as Chief Marketing and Sales Officer, CEO and Consultant, in start-up and turn-around ventures, marketing environmentally sustainable foods, beverages housewares. A Senior Marketing, Sales and Business-Development Executive, David creates enterprise value by "cracking the codes of powerful, Unique Selling Propositions, to grow brand equity, revenue and profit nationally and internationally. He is expert in Classical Brand Business Development Strategy and Execution for CPG and is continuously studying and deploying best practices of Response-Accountable Direct Marketing, Content-Marketing, Social Media Marketing and Social CRM, for BB, BC and BBC. Pragmatic go-to-market strategy and swift execution are Davids strengths. He leads teammates with strategic vision, enthusiasm and collaborative rapport, that energizes people to stretch beyond their comfort-zones. David's teams have succeeded at the most challenging, higher-risk assignments, including pioneering new markets and turning-around newly acquired and strategically-impaired businesses. He speaks English, French and Spanish. Specialties Natural and Specialty Foods and More Sustainable CPG, BBC, Brand Development, Business Development, International Marketing, Content Marketing, Social Media Marketing, Strategic Planning, Sales Force, Contract Manufacturing, Franchise Area Development, Strategic Alliances, Foods, Housewares, Specialty Tools.
