Also known as: conwaygelfand
My name is Karen Conway-Gelfand. I am a senior-level marketer with expertise creating and implementing integrated marketing and communications strategies to drive awareness, traffic and sales. My experience also encompasses launching and managing brands in various development and lifecycle phases. In addition to being adept at translating business goals and objectives into effective multichannel marketing campaigns, I am skilled at orchestrating and managing multiple large-scale projects simultaneously. My career has included roles on both the agency and client sides, for small and large organizations. Plus Ive held field marketing, regional marketing and corporate marketing positions, managing staffs of up to and relationships with agenciesvendors. Achievements Strategic Planning Created brand name identity and high level of awareness for projects by developing the strategies, branding, market assessment, media selection and creative execution of integrated marketing, advertising and public relations programs. Domestic International Brand Launches Exceeded traffic goals by and surpassed sales plans for retailers with the planning and execution of successful brand launches and expansions in diverse markets throughout the U.S., Spain and Canada. Media Promotions Negotiated an average of K worth of value-added promotions and free radiotelevision spots which maximized marketing budgets and increased advertising frequencies. Public Relations Produced an average of MM to MM in press coverage for new centers while directing public relations efforts that drove sales as a result of heightened brand awareness. Marketing Operations Team Leadership Established, trained and managed cross-functional field marketing departments that created high-performance work teams. I look forward to connecting with you Email Call -- Tweet @conwaygelfand Specialties Agency Vendor Management BB BC Brand Management Stewardship Brand Marketing Budget Administration Campaign Development Communications Destination Marketing Event Planning Management Grand Opening Strategy Marketing Communications Media Relations Program Management Project Management Promotions Public Relations Real Estate Retail Special Events Sponsor Partner Relationship Management Strategic Planning Positioning Team Leadership Travel Tourism
