Also known as: Cita_Walsh
LEVERAGING MARKETING TO IGNITE SALES Visit httpwww.citawalsh.com to see marketing case studies for BC and BB products and services that I have branded, marketed, and launched. Marketing executive with broad experience in branding, creative services, marketing communications, social media and interactive media. I leverage my knowledge of customer behaviors and selling cycles to create integrated marketing and interactive solutions that ignite sales. Areas of expertise include marketing communications, branding, digital marketing, social media, public relations, online video, and creative direction. Extensive experience leading internal teams and agencies in the creation of branded collateral, web initiatives and advertising as well as sales training, public relations, and digital marketing. Proven ability to work with sales, regulatory, clinical, and legal affairs to commercialize products. Specialties Branding, interactive, creative services, digital marketing, social media strategy, marketing analytics, upstream marketing, downstream marketing, product positioning, marketing communications, corporate communications, public relations, creative campaigns, advertising, BC, BB, e-Commerce, practice development and the development of sales promotions, websites, collateral, trade shows, direct response and training programs. Expertise in agency vendor management, leading creative teams, web development, social media, digital marketing, and product marketing.
