Also known as: BrettSaffell
Talented marketing and strategy professional with experience in brand management, enterprise strategy, market research, new product development, premium brands, personal care, and alcohol beverage marketing. Strong record of performance leading new product introductions, evaluating performance of marketing programs, and troubleshooting brand in-market results. Proven ability to work cross-functionally, build go-to-market plans, and manage teams. Well-developed analytical rigor, business acumen, leadership abilities, and presentation skills. Specialties • Brand management • Strategy • Brand development and marketing expansion • Brand renovation • Leading and managing teams • Market opportunity sizing and valuation • Developing insights from syndicated & panel data • Forecasting • Evaluating product/programming performance • New product development • Evaluating potential acquisition targets • On-campus employee recruiting • Primary research design and interpretation
