Also known as: bradleywilson
Seasoned general management expertise with a focus on customer acquisition, brand management and building operations around all aspects of the consumer lifecycle. My leadership approach balances a disciplined, data-driven operating mode with a personable, entrepreneurial style. Specialties • General Management -- P/L Management, Strategic Planning, Forecasting, Modeling • CLC Management -- Customer Acquisition, Conversion, Retention, Reactivation • Brand Management -- Positioning, Segmentation, MarComm, Pricing and Promotions • Business Development -- New Channels, Alliances • Building Teams -- Hands On, High Energy, Entrepreneurial
