Also known as: BobD_Austin
Expanding business beyond your home country involves much more than just localizing your website. In addition to a host of regulatory, taxation and logistics concerns, there is the basic fact that your instinctive grasp of business opportunity and risk may not "translate" to the new environment. Risk can be traced to sources of uncertainty and variability, and many of these sources are sensitive to country-to-country differences. This is especially the case for companies offering complex services or service-product mixes where the traditional "choose your language" option on a website is a complete oversimplification. Carson Strategy Group brings a wealth of international experience to the challenge of helping companies develop and implement an effective, comprehensive Globalization Strategy. This includes looking at technology strategy, globalization readiness (in terms of both technology and processes), organizational alignment, risk assessment (and mitigation strategies), in-country partnership strategies, and, perhaps most importantly, change management. The underlying theme is helping companies to discover opportunity in disruptive technologies as they turn strategy into tactics and tactics into profit.
