San Francisco, CA | Berkeley, CA | Sausalito, CA
Also known as: bdwelle
I started AdMonsters in as a professional forum dedicated to online advertising operations and technology. AdMonsters is the global community of ad operations and technology leaders. Check us out at www.admonsters.com In , I co-founded another company which produces and markets CreditCovers, a unique, patent pending consumer product. CreditCovers are "skins" for your credit, debit, ATM and other bank cards. Check 'em out at httpcreditcovers.com I have also worked extensively as an independent consultant, primarily in the areas of online advertising technology and operations, technology and product strategy, and system and application architecture. From until late , I was Director of Advertising Technology for The Lycos Network and Senior Director for Technology Strategy for Terra Lycos. From to , I was Director of Engineering for Wired Digital, leading the development of HotBot, at the time the highest-rated search engine on the Internet three years running. I began my career in software as a software developer, project manager, and application architect at Compuware in .