Also known as: anujagra
Product and marketing leader with experience driving corporate marketing strategy, as well as consultatively assisting Fortune firms implement and optimize acquisition, cross-sell, and overall marketingcustomer analytics. My experience cuts across a range of industriesvertical markets including dataanalytics, mobile, onlinee-commerce, SaaS, BB, BC, financial services, consumer electronics, retail, and education. My background is a mix of various product related and customer facing roles. Through both functions, I have developed a keen ability to understand customer issues and develop solutions tailored to solve their most pressing problems. I have managed and led cross-functional teams responsible for product management, marketing, business development, and operations. I have always placed a heavy emphasis on employee development and have had the privilege to lead and mentor highly ambitious staff. Through my work managing product PL, I understand the types of metrics needed to effectively measure and optimize a business, including key marketing metrics such as cost per acquisition, lifetime value, and how these metrics differ by channel and customer segment. I place a strong importance on understanding the trends uncovered through analytical rigor. Past employers include Intel, Virgin Mobile USA, Cellmania (Bay Area startup), and WorldSpace. Knowledge of primary statistical techniques typically used in marketing analytics and optimization. Experience with Salesforce, Siebel, Google Analytics, Wordpress, Twitter Bootstrap, HTML, CSS, PHP, and MySQL. Specialties - Strategic Marketing - Product Marketing - Direct Marketing (Mobile,
