Gloucester, MA | San Antonio, TX
Also known as: alexdino1
Lead and coach team of analysts responsible for managing and analyzing data using advanced analytical tools and techniques to drive optimization of marketing tactics and business strategies set analytics strategy and actively work with client teams to set analytics objectives, measurement protocol, and analysis plans oversee data analysis and interpretation of results in business context, with detailed findings and implications presented to key stakeholders at all levels Specialties Multi-channel marketing analytics Attribution modeling Conversion optimization KPI Measurement framework Behavior-based remarketing Multivariate testing Executive dashboards Customer experience analysis
