Also known as: aldiho
Multidisciplinary B2C marketer with experience ranging from CPG marketing fundamentals to leading edge digital and web marketing strategy and operations. Consistent history of measurable volume and share growth driven by disciplined strategy and metrics. Specialties Digital Marketing, Direct Marketing, Brand Management, Consumer Acquisition: Internet startup, web traffic growth, online and offline media planning, media attribution/metrics, marketing analytics, online display advertising, search engine marketing, affiliate marketing, social media, emerging media, P&L management, brand strategy, creative development, consumer product ideation to launch, ad agency/vendor management, retail category management, market research, consumer and shopper insights.
