Also known as: aberlinger1
My journey in Web Analytics began over years ago at Kraft Foods where I led the analytics efforts for CPG Web sites. From there I led the internal analytics program at Deloitte Touche, worked on some of the top branded sites on the internet like rolex.com, helped build out the digital platform at Kelloggs and now manage multi-channel implementations at Sears. I have worked with Omniture, WebTrends, and Google Analytics across a multitude of applications and technical environments. I graduated from Syracuse University with a BA in and obtained my MBA from Loyola University of Chicago in .
