Also known as: aarondnelson
Strategic business professional with experience in driving international businesses in the life sciences and molecular diagnostics landscapes. Strong background in identifying and developing competitive marketing strategies for new product launches. Consistently exceed delivery targets by leveraging expert cross-functional management and leading without direct authority. Versatile business skills include portfolio profitability management, product development strategy and launch, pricing analysis. Broad-based experiences in marketing including brand strategy, sales training story development, sales tool development and implementation, and customer-facing presentations. Expert translator of science into marketing. Established leader in cross-functional teams. Specialties Leading strategy and execution of competitive differentiation, business operations, cross-functional team management and new product launch within a global, market leading diagnostic company.
