San Antonio, TX | San Antonio, Others | Chicago, Illinois
Also known as: _JackieD_
Highly analytical digital marketing professional with specialized experience within the BB tech market, responsible for driving CPAROI goal driven results from digital marketing channels including display, retargeting, content marketing, and social. - Responsible for driving demand from decision makers and influencers across multiple technology products, solutions, personas, and firmographic segments utilizing targeted digital marketing - Accomplished at strategic development and tactical execution of targeted acquisition campaigns within digital channels including display, retargeting, content marketing and social across global regions. - Proven success in ROI andor CPA goal based budget management while managing vendors and multiple agencies with track record of continually testing into new opportunities while continuously optimizing on existing programs to deliver scalable program growth and simultaneous decrease in CPA, resulting in rapid organizational increase in digital marketing investment based on ROI within digital channels. Key Skills and Experience - Digital Marketing - Digital Display - Retargeting - Content Marketing - Social Marketing - Media Buying and Planning - Media and Agency Contract Negotiation - Integrated Digital Marketing Campaigns - Vendor and Agency Relationship Management - Digital Campaign Testing and Optimization - Web Analytics - Digital Strategy - Project Management - Email Marketing
