1 Match for Jillian Ney from Dumfries, Virginia, USA

Jillian D. Ney

Dumfries, VA | Glasgow, Scotland

Also known as: jillney

Dr Jillian is the UKs first Dr of Social Media and CEO at Disruptive Insight. She is passionate about helping organisations transform digital noise into valuable insight for business. Dr Jillian provides social media measurement solutions that move away from sole view of 'analytics' to solutions that provide context and insight into evolving business needs. It's not all numbers, it's about finding out the 'why' of disruptive behaviours and implementing strategies to create meaningful customer experiences. Jillian is not a social media guru, she uses data led insight and science to help businesses grow and create shared value with their customers. Her passion and in-depth knowledge of behavioural sciences, the social media landscape and social consumer behaviour along with her ability to think critically and creative problem solving skills allow her to develop strategic and valuable insight for business decision-making. Dr Jillian believes that research and insight analysis can effectively increase the impact of brand decision-making, marketing and successfully assist brands in understanding their customers. She says we now live in an experience and information economy and the onus is on the brand to create exceptional customer experiences, which are in turn relived and shared online. Dr Jillian helps brands understand consumers' online digital behaviours in an increasing big data driven world and how these interactions impact the brand. Essentially, she helps brands to quantify the value of social media.

• #University Of Strathclyde