Cheney, WA | San Francisco, CA | Charlottesville, VA
Also known as: dankaplan
I've been an entrepreneur (the now defunct Youlicit), a tech blogger (VentureBeat), an analyst for a data startup (Quid) and a Product Marketer for both a big cloud computing company (Salesforce.com) and a cloud communications startup (Twilio). I just joined Asana as the first marketing person. On the side, I write columns about the future.. A lightning-quick study, I'm equally comfortable building and executing go-to-market strategies, crafting remarkable prose to explain highly technical products to a non-technical audience, implementing inbound marketing plans, mocking up a few landing pages, digging into analytics data and creating an elegant deck to explain it all. My goal is to enable my team to master the arts of Inbound Marketing, which to me means mixing the ninjitsu of SEO with the ability to consistently produce fantastic content. I'm passionate about non-evil forms of brilliance, startups, mobilesocial computing, changing the way we communicate and clever marketing. I maintain side interests in product design, great non-fiction and brain-computer interfaces. Specialties Seeing both the forest and the trees.
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