1 Match for Andy Shaw from Fort Worth, Texas, USA

Andy Shaw

Cleburne, TX | Fort Worth, TX

• Monitor and oversee the ongoing success of hundreds of digital marketing campaigns (PPC, Display, and Social) for the national automotive vertical • Evaluate and make recommendations/improvements on CPC, CTR, CTV, impression data, conversion goals, calls, page tracking, ROI metrics, monthly spend, social reputation, analytics tracking, and overall digital presence in the marketplace • Key strategist for ongoing business development and revenue goals. • Operation support and leadership for a book of over $3Million in spend. First tier support for the entire account management team • Build relationships and develop integration strategies with Automotive groups, dealers, industry vendors, co-op team, agencies, and OEMs • Focus on “Telling the Story” through Google Analytics, ReachLocal Reporting, CRM data, and other dealer driven reports • Report to the Director of Automotive Web: Well rounded in Search Engine Optimization, Search Engine Marketing, Analytics, design, development, content management systems, and project management. Systems: Adobe products (Including Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, and Flash) , multiple CMS platforms, Omniture, Web Trends, Google Analytics, ReachLocal Platform, Google Adwords, and open source systems. Specialties Telling the story. Blending analytics, vendor reports, metric reports, and any other 3rd party reporting into a ROI story. .