1 Match for Brian Hoffstedder from Cincinnati, Ohio, USA

Brian Hoffstedder

Cincinnati, OH

Professional Experience: Current: Global Insights Lead - Walmart/Strategic Customers - Responsible for leveraging Shopper Insights and Marketplace knowledge to drive results for all the Clorox brands at Walmart, Inc. (Walmart and Sam’s) and lead/manage customer-facing Insight team for Clorox. Independently manages all aspects of projects while continuing to build business knowledge and strong relationships with Internal Category Management teams and Walmart. Responsible for building and shaping customer-facing Insight organization for Clorox, from resource allocation to prioritization of initiatives to learning integration with sales leaders/plans. Past: Customer-facing; Manage Category level Shopper Insight needs (Both Qualitative and Quantitative - customer card, POS, Panel, Custom Survey) across all US retail outlets that sell food; Custom-design risk-appropriate category and brand research to meet the individual shopper needs of each retail outlet in US. Actively manage initiative qualification plans (Consumer-focused and technology-focused) for both Global and regional brands in OTC Health Care. Design and Execute cross-functional learning plans both Globally and in North America on multiple brands. Designed and Led deep consumer understanding (In-Home, Immersion, Intercept, Focus Group, Usage & Attitude, Quantitative Consumer Segmentation). Syndicated Data Sources: AC Nielsen Household Panel (Scanner POS, AC Nielsen Homescan), AC Nielsen SPECTRA, Gallup, IRI (Scanner POS, Panel), dunnhumbyUSA, EYC Aspects. Equity and Equity Scan Design and Analysis. Conjoint/Discrete Choice/Pricing Sensitivity Design and Analysis. Goals: 1. Develop Best-In-Class Consumer research techniques for Fortune 500 companies. 2. Become Corporate Expert in fundamental Consumer understanding and how to use consumer insights to drive business results with key customers. Specialties dunnhumbyUSA, IRI Liquid Data, Consumer Segmentation, Qualitative, Custom Survey design, deployment and analysis at customer level, scale program development internally and externally.

• #Thomas More College