Miami Beach, FL | New York, NY
Also known as: kevin_mcgovern
Kevin McGovern is the global Search Director at SapientNitro, responsible for leading both PPC and SEO search marketing strategy for all clients across the agency. Kevin has over years of experience in search marketing across SEO, SEM, analytics and optimization and over years experience working with a variety of online startups, interactive agencies, and digital media providers in software platform development, digital strategy and online media. Specializing in acquisition marketing for Retail, CPG, Travel and Financial Services, he has played a lead role in engagements across both SEO and SEM for BB and BC clients like Citibank, Citi Cards, Citi Mortgage, Travelers Insurance, KeyBank, TracFone, Public Storage, Student Loan Corporation, Celebrity Cruises, Regions, Chase, Hugo Boss, Target, JCPenney, Visit Florida, CA Technologies, Vail Resorts and First Data. He is a frequent speaker on all things digital marketing and optimization, as well as trends and best practices in both paid and organic search marketing. Specialties Direct acquisition marketing - SEO, SEM, PPC, display, social media marketing, emerging media, affiliate marketing, media mix modeling. Thought leader Interactive strategy, paid search strategy, organic search strategy, campaign planning and design, tracking and measurement strategy, interface design, database programming, brand development, opportunity research, search engine marketing, AdWords, Dart, Kenshoo, Omniture Search Center and Site Catalyst, Google Analytics
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Kevin Mcgovern's age is 43.
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